Margot Robbie’s Random Hair Ribbons Bring the Whimsy—See the Photos

Getty ImagesSave StorySave this storySave StorySave this story If we had to pick the signature hair accessory of the 2020s thus far, it would absolutely be the hair bow. Bows have been having a yearslong moment—or is it bow-ment?—in the styling spotlight, and now Margot Robbie has given them the Wuthering Heights treatment with a […]

The Pros and Cons of Swan Beauty’s $795 AI Beauty Mirror

Swan Beauty; Elizabeth GulinoSave StorySave this storySave StorySave this story Since my freshman year of college, I’ve used the same tiny, silver makeup mirror I picked up with my mom during a dorm-shopping trip at Bed Bath & Beyond. We bought it alongside twin XL bedsheets, bath towels, and a shower caddy that have all […]

8 Best Serums for Aging Skin That Target Dryness, Fine Lines, and Wrinkles

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story When it comes to finding the best face serums for aging skin, we’re firmly in the camp that aging isn’t a problem that needs “fixing.” Skin changes with time, and while you don’t have to fight it, you can support it […]

Years Later, These Are Still Our Favorite K-Beauty Best of Beauty Award Winners

Collage: Paula Balondo; Source images: Courtesy of brands; Source images: Allure editorsSave StorySave this storySave StorySave this story Korean skin care has a way of setting the bar—and then raising it again. From first-of-their-kind textures to innovative ingredients that actually deliver, K-beauty has consistently earned a place in our routines. Over the years, Allure’s Best of Beauty […]

Pat McGrath Labs’ Bankruptcy and the Double Standard of Black Luxury Beauty

Photo: Getty ImagesSave StorySave this storySave StorySave this story Earlier this week, when Pat McGrath Labs revealed it has filed for Chapter 11 bankruptcy—a way for companies to sort out their debts while staying in business—one person’s response on Twitter cut through the internet’s commiserations about the brand’s financial status: "Pat McGrath products are inaccessible […]

9 Best Hyaluronic Acid Serums That Deliver All-Day Hydration

Collage: Paula Balondo; Source images: Courtesy of brands; Allure editorsSave StorySave this storySave StorySave this story When it comes to achieving a dewy, hydrated complexion, nothing delivers the way the best hyaluronic acid serums do. Don't be fooled by the fact that it has "acid" in its name—unlike its exfoliating counterparts, hyaluronic acid is a moisture […]

11 Best Concealers for Mature Skin for Smooth, Bright Coverage

Photo: CARLOS and ALYSESave StorySave this storySave StorySave this story When your skin is crashing out or sleep banks are running low (hello, midnight hot flashes), the best concealers for mature skin are absolute essentials. We can count on these trusted cover-ups to quickly camouflage blemishes, brighten our undereyes, and tackle sun spots and discoloration. […]

7 Best Drugstore Foundations for Mature Skin for Smooth Coverage

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Finding the best drugstore foundations for mature skin used to feel like looking for a needle in a haystack—shades ran too light, textures were too thick, and anything with real coverage seemed to magnify dryness or fine lines. But these more […]